From a Ming Dynasty imperial tribute to your daily tea time

Jul 03, 2026

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History

 

Mazao (Sesame Rice Puffs) is the sweet comfort held in the palms of people from Nansheng, Pinghe, Zhangzhou. With a 700-year history, it has traveled a long way-from a humble folk tea snack to an imperial tribute.

Legend has it that during the Ming Dynasty, a scholar brought these puffs to the capital. After taking a bite, the emperor was so delighted that he instantly rewarded the scholar with an official's hat, and Mazao was officially inscribed in the imperial tribute registry.

Over the centuries, it has graced the altar during the Kitchen God Festival, carrying hopes for a sweet year ahead. It also finds its perfect home on the traditional Minnan tea table, where its sweetness beautifully balances the earthy bitterness of Tieguanyin tea.

 

Development

 

Today, while staying true to its roots, family workshops have introduced healthier twists like oat and coconut flavors, and these puffs are now exported across Southeast Asia. They are a morning companion to soy milk, an afternoon tea treat, a festive gift for visiting relatives, and a heartfelt snack packed into the luggage of travelers leaving home.

Take a bite: the sesame crust shatters delicately, the maltose stretches into fine, silky threads, and the inside melts away like a soft cloud. This is the most unpretentious, comforting taste of Minnan family reunions.

 

Diverse flavors

Traditional Flavor Sesame and Peanut, New Flavor Coconut and Oat.

  • sesame-crisp20260527030656a51a5
    Sesame
  • peanut-crisp80270
    Peanut
  • coconut rice puffs
    Coconut
  • oat rice puff1
    Oat

 

Crispy outside, chewy inside! Meet Mazao: A 700-year-old Minnan sweet. Legend says an emperor loved it so much, he rewarded a scholar with an official's hat! Today, it's the perfect pairing for your afternoon tea. Take a bite and taste the history!

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