The 7th Fujian Zhangzhou (Longhai) Food Expo. will be held at the Longhai Food Expo Park from July 17 to 19, 2026. Spanning three days, this year's expo is themed "Sweet Zhangzhou, Food Safety Longhai." Covering an exhibition space of 48,000 square meters, it gathers around 500 exhibitors and over 5,000 national purchasers and distributors. It serves as a fully functional platform for the food industry, integrating brand investment promotion, procurement matching, new product launches, and cross-border expansion.
As the "City of Chinese Leisure Food," Longhai boasts a profound heritage in the leisure food industry and stands as a key representative of Fujian Province's specialized industrial clusters for small and medium-sized enterprises. Established in 2018, the Zhangzhou (Longhai) Food Expo has evolved over the past six years into a highly influential professional exhibition in China's food sector. Data shows that the previous edition achieved a total order value of 4.218 billion RMB, attracting 15,000 professional purchasers and 35,000 visitors, delivering remarkable practical results.
It is understood that building on the strengths of previous editions, this year's expo has been comprehensively upgraded, aiming to build a new pattern of trade services across five dimensions. Key initiatives include deepening diversified matchmaking by integrating brand investment, new product launches, and cross-border expansion. A four-tier system of "online e-commerce + offline mega expo + international procurement + professional services" has been established to achieve precise supply and demand matching. Meanwhile, the expo is stepping up its focus on foreign trade by inviting targeted overseas purchasers and setting up a dedicated foreign trade service platform to help local enterprises tap into overseas markets. To expand omni-channel coverage, the event extensively invites emerging channel distributors, chain supermarkets, and e-commerce platform sourcing teams to bridge online and offline sales channels. Furthermore, to empower e-commerce traffic, a special live-streaming selection zone has been created, linking internet-famous hosts and operational agencies to help enterprises create hit products. Lastly, innovative marketing activities, such as signing bonuses and on-site lucky draws, have been introduced to boost the trading atmosphere.
In terms of exhibition layout, the expo covers the entire food industry chain and is divided into five major zones: the Brand Zone, Leisure Food Zone, Food Ingredients & Additives Zone, Food Supply Chain Zone, and Overseas Expansion Service Zone. The exhibits encompass over 10,000 types of products, including baked goods, leisure snacks, food additives, processing machinery, and cross-border e-commerce services, fully meeting one-stop procurement needs.
Welcome to visit our (Fujian Luchen Food Co., Ltd. ) booth and discuss business with us.
